Flora: Simple, Thoughtful Products for Everyday Life

At Wisely Market, we care about where things come from and how they are made. That’s why we are proud to bring you special items from Flora Almacén, a local shop in Argentina that inspires us with their focus on mindful living.

The market Flora is run by people who want to do better—for themselves and the planet. They care about responsible production, natural ingredients, and conscious choices. Their products are beautiful, useful, and made with care.

And now, you can find some of their favorites right here in Belgium. We deliver across Ghent, St. Nicholas, Brussels, and even into the Netherlands!

👉 Explore our selection from Flora Almacén to bring small, beautiful changes into your home.

Reusable Coffee Filters That Just Make Sense

Let’s talk about coffee and filters. Most people use paper filters once and throw them away. But with our reusable coffee filters, you don’t have to. Each coffee filter is made from 100% cotton. It’s washable and lasts a long time.

Every coffee filters 2-pack gives you an easy way to switch from single-use to sustainable. Just rinse, reuse, and enjoy your cup. Whether you're brewing coffee at home or on a weekend trip, these filters are a great choice if you don’t like to replace coffee filters.

If you’ve ever wondered how to change coffee filters, it’s super easy. Just take the old one out, rinse it, and place the clean filter in your dripper or coffee pot. Done!

People often ask, “Does filter coffee expire?” The short answer is no—coffee doesn’t expire right away, but it does lose flavor over time. Use fresh grounds and a clean coffee filter to enjoy every sip.

👉 Ready to ditch single-use filters? Grab our reusable coffee filters and make your mornings more eco-friendly.

Handmade Kitchen Towels You’ll Actually Use

We love things that are simple, useful, and beautiful. That’s why we love these kitchen towels. They come in Old Pink, Grey, and Mustard, and they’re made from 100% cotton. Each towel is handmade and dyed by artisans, so no two are exactly the same.

These towels aren’t just pretty—they work. They dry hands and dishes fast, and they last a long time. Keep a few in your kitchen or bring one along on your next picnic or glamping trip. Whether you use them every day or save them for special moments, they make great additions to your home.

You can find them right now in our kitchen towel market section.

👉 Shop our handmade towels from Flora and enjoy a small upgrade in your kitchen.

Why Choose Us at Wisely Market

We’re Lucía and Agostina, two friends from Argentina who now live in Belgium. We started Wisely Market to live a little lighter and help others do the same. Our goal is to share better choices—products that are kind to people, kind to the planet, and easy to use.

Flora Almacén is a part of this story. Their work inspires us, and we’re proud to bring a piece of Flora Argentina to Europe. When you buy from us, you're not just getting something useful. You're joining a community that values care, balance, and connection.

We deliver quickly and safely across Ghent, Brussels, St. Nicholas, and the Netherlands. We pack everything with love and care, and we’re always here to answer questions.

FAQs

1. How do I wash the coffee filters?

Rinse them after each use and let them dry. You can also boil them in water once a week for a deeper clean.

2. Can I use the coffee filters with any coffee machine?

These work best with pour-over brewers or drip coffee makers. Just check the size of your filter holder.

3. What makes these towels different?

Each towel is handmade and dyed with care. They’re also 100% cotton, soft, and absorbent.

4. How long do the coffee filters last?

With good care, each filter can last several months—sometimes longer.

5. Where can I learn more about Flora?

You can follow @flora.almacen on Instagram to see all the beautiful things they do in Argentina!

A few small changes—like switching to reusable coffee filters or using handmade towels—can add up to something meaningful. We’re here to help you do just that, one good product at a time.